Uncompromising sales orientation enables profitable growth

As revenues become adequate and operational routine sets in, some established organizations begin to drift. They no longer actively manage their business but increasingly act reactively to customer requests. As a result, gross profits gradually dwindle, earnings become weaker, and ultimately liquidity comes under threat.

In such situations, cost-cutting programs may help alleviate the immediate distress, but they do not solve the essential underlying problem.

One way out is a spirited re-focus of the entire organization to an uncompromising sales orientation. Through this crash course, the company gains market orientation and efficiency – and can achieve a turnaround. Read here what is involved in such a project and what should be taken into account.