As revenues become adequate and operational routine sets in, some established organizations begin to drift. They no longer actively manage their business but increasingly act reactively to customer requests. As a result, gross profits gradually dwindle, earnings become weaker, and ultimately liquidity comes under threat.
In such situations, cost-cutting programs may help alleviate the immediate distress, but they do not solve the essential underlying problem.
One way out is a spirited re-focus of the entire organization to an uncompromising sales orientation. Through this crash course, the company gains market orientation and efficiency – and can achieve a turnaround. Read here what is involved in such a project and what should be taken into account.