For many years, open global markets were a key driver for German industry. In the meantime, however, the forces are reversing and making it difficult for German industry to assert itself in global competition.
Waiting and hoping, as is often heard, will certainly not be enough. We must act. German industrial companies face a threefold challenge: They must strengthen their competitiveness, simultaneously manage a transformation of their business with the aim of using resources sustainably and make their business resilient.
Those who do not view the transformation and the path to resilience as a burden, but use them to strengthen their competitiveness in the long term, can resolve the supposed contradiction between the objectives. You will not achieve this through selective adjustments; rather, this challenge requires a holistic conceptual approach in which the business model, strategic orientation, product management and supplier relationships must be critically scrutinized and, if necessary, completely redefined.
To take this important step into the future, you need the courage to make big decisions.
Rapidly embarking on the path to the resulting mission statement for your company requires expertise in change management in dynamic industrial environments, supported by tight and agile project management with a keen eye for opportunities and risks. Finally, this transformation must be accompanied by professional communication. In addition to marketing, including PR work, and sales, HR management also plays a key role here.
German industry has special skills. Let’s bring them to bear again and achieve new success!